"Smart & Beautiful" are the guiding principles at Wax. Everything we make has to be beautiful, and it has to serve a purpose. Learn how we worked with ChristianaCare to help them launch an exciting new brand driven by data that aligns with everything that they stand for! Read the article here.
Brand Awareness vs. Volume-Building: It’s All in the Media
Hospital marketers are being pushed hard these days. The message from the C-suite is increasingly, “We need to build our brand! But we need to see patient volume increase too!” To be clear, healthcare marketers are absolutely tasked with building brand awareness. The healthcare space is more competitive than ever...
Your Logo’s Attitude Creates Brand Latitude
First impressions may not be everything, but they certainly matter. In fact, 19th-century British novelist Jane Austen nearly made First Impressions the title of her masterpiece Pride and Prejudice because she realized that not everyone takes the time to dig further when a first impression rubs him or her the...