Just over a year after helping our client, ChristianaCare, rebrand their historic organization, they have been ranked as the health system with the #1 Most Improved Brand Perception in the nation in an article by Becker's Hospital Review based on a joint study by Monigle, American Hospital Association (AHA) and...
ChristianaCare’s Rebrand: A Labor of Love
"Smart & Beautiful" are the guiding principles at Wax. Everything we make has to be beautiful, and it has to serve a purpose. Learn how we worked with ChristianaCare to help them launch an exciting new brand driven by data that aligns with everything that they stand for! Read the article here.
Brand Awareness vs. Volume-Building: It’s All in the Media
Hospital marketers are being pushed hard these days. The message from the C-suite is increasingly, “We need to build our brand! But we need to see patient volume increase too!” To be clear, healthcare marketers are absolutely tasked with building brand awareness. The healthcare space is more competitive than ever...