Content is king, but the path to the throne requires proper planning. If you don’t have effective blog content, you’re wasting valuable marketing resources. Because your blog is a direct connection between your organization and your prospect, you need a sound content strategy … one that begins with the focus...
4 Easy Ways to Optimize Your Facebook Ads
As one of the top advertising platforms for B2C marketing, Facebook ads are an attractive buy for digital marketers. Their potential reach and low costs are just a few of the reasons that industries are scooping them up to connect with online audiences—healthcare included. But if you’re just slapping together...
Algorithms: Changing the Face of Healthcare Marketing
Another day. Another algorithm. In the marketing realm, an algorithm can mean the difference between someone seeing your content or someone seeing your competition’s content. Google, Facebook and other companies are constantly switching up the way content is presented, forcing marketers to really fight for that top spot on search...