Calls to action are all about creating, well … action. As you walk prospective patients down the path of conversion, your call to action (CTA) should actively tell them what to do next. That might be picking up the phone to schedule an appointment or “clicking here” to sign up...
Digital Marketing vs. Traditional Marketing: The Constant Battle
Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...
The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know
Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. According to Pew Research, 72 percent of Internet users looked online for health information within the past year. Almost 50 percent...