Did you know according to a recent study by email marketing company ExactTarget, 77 percent of consumers prefer to receive permission-based marketing communications through email? This figure alone shows that email is not dead when it comes to marketing.But with HIPAA regulations and many internal restrictions, how should a hospital...
Email Alive and Well in Healthcare Marketing
When people think of healthcare recommendations, the first place that may come to mind is a website or social network where they can find testimonials, build relationships with physicians and peers, and ask questions. But an “old-fashioned” form of communication – email still has many benefits, including as a great...
Using Email in Your Hospital’s Marketing Mix
According to Forrester Market Research, 88 percent of B2C firms currently use email marketing and only 16 percent say they don’t plan to continue to use it in the next 12 months. It’s still a great tool for hospitals to communicate with existing and new potential patients.