How to Make Online Healthcare Banner Ads More Effective

There have been many mixed signals on whether online banner ads are effective to marketers, especially within healthcare. According to an Infolinks eye-tracking study, people don’t even notice 86 percent of banner ads on a computer screen. And with HIPAA it may be hard to get across an effective healthcare...

Does Your Hospital Have Social Media Guidelines for Employees in Place?

In this digital age, social media is everywhere. Everyone has a voice. From the intern to the CEO, everyone can state an opinion and communicate with the world.For a business – especially a hospital with strict privacy laws in place – setting social media guidelines for the hospital staff keeps...

Patient History Doesn’t Have to be Complicated Anymore

A new health-based social network called HealthKeep is now trying to change your medical health history by helping you organize your patient history with a timeline of symptoms and medications and provide you with a comprehensive snapshot of your health records based on the information you choose to post.