Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...
Most Improved Healthcare Brand in the Nation
Just over a year after helping our client, ChristianaCare, rebrand their historic organization, they have been ranked as the health system with the #1 Most Improved Brand Perception in the nation in an article by Becker's Hospital Review based on a joint study by Monigle, American Hospital Association (AHA) and...
ChristianaCare’s Rebrand: A Labor of Love
"Smart & Beautiful" are the guiding principles at Wax. Everything we make has to be beautiful, and it has to serve a purpose. Learn how we worked with ChristianaCare to help them launch an exciting new brand driven by data that aligns with everything that they stand for! Read the article here.