Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker // Get unrestricted access to this article on eHealthcare Strategy & Trends to learn how Ochsner Health is using influencer marketing to make their...
Time to Give TikTok a Try?
Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...
Do I Need to Be on _______?: A Social Media Guide
Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you should really be saying: “Should my organization pursue this?” Just because a new channel is getting its 15 minutes of...