Is there anything better than a real-life content marketing success story?
I didn’t think so! While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple.
What if you’re trying to make a startup seem like a bigger, more well-established brand? Or what if you’re trying to create simple, accessible content around a really complex and technical product?