Social media, accessible via mobile devices, was able to provide vital information during and after Superstorm Sandy. Twitter, for example, provided free promoted crisis tweets from FEMA and the Red Cross that stayed on the top of all Twitter feeds for easy reference. Twitter published a blog post hours before...
The Online Consumer-Rating Effect
Most people believe what their peers say online about other businesses. According to a Nielsen survey, about 70 percent of consumers “completely” or “somewhat” trust consumer opinions posted online. That makes it the second most-trusted form of advertising, only behind direct recommendations from friends and family.
Does Anyone Even Understand What’s on Your Hospital Website?
According to a recent study, the information on 95 percent of prostate cancer websites is over the heads of their readers. Of 62 websites surveyed, only three had treatment information written below a ninth grade reading level, the study said. Sites aimed for the reading level of a high school...