When optimizing your hospital’s online presence, you no longer can simply focus on the desktop as the sole driver. These days, consumers – potential patients – are engaging across multiple devices, at various times, and that includes tablets. Tablets have become the most rapidly adopted consumer device in history, according...
Would You See An iRobot Doc in the ER?
What if you were sitting in an examination room and a robot walked through the door? Would you jump? Would you engage with it? No matter how you may feel, telepresence healthcare – using virtual reality technology – may be coming to a hospital near you.RP-VITA (Remote Presence Virtual +...
How to Measure Your ROI in Healthcare Social Media
Everyone seems to have a Facebook and Twitter account, both personally and for business. In healthcare, how you can measure your social media return on investment (ROI)? Since social media is more about engagement rather then a hard-selling tool, that question can be tough to answer. Here are two ideas...