Do your readers understand what you’re telling them about their healthcare? Maybe not. According to the Center for Health Literacy, most health-related information is written at a 10th-grade reading level. But nearly half of the American public has a hard time understanding information developed above the eighth-grade reading level. If...
How to Use Videos to Market Your Hospital
According to a recent survey, hospitals rank online video as the most effective social media platform (33.7%). Video ranked even higher than the hugely popular Facebook and Twitter. So why do you think videos make for the top hospital marketing tool in the social hemisphere? The Visual Factor. By showcasing...
The Power Twitter Brings to Healthcare Marketing
According to Wikipedia, Twitter has 200 million users, generating 350 million tweets and handling over 1.6 billion search queries per day. Over 35 percent of those Tweets are created using a mobile device such as a smart phone (iPhone, Blackberry, Android), meaning people are communicating via Twitter anywhere and everywhere...