When it comes to monitoring your hospital’s brand, the more resources you have, the better. One of those resources is Google Alerts, a service that sends you an email summarizing what the Internet is saying about your hospital or brand. The great thing about Google Alerts is that the summaries...
Ask Mom – She Knows
You may remember an early scene from “It’s a Wonderful Life,” the classic, feel-good, Frank Capra movie starring Jimmy Stewart as George Bailey. George, a young boy, is in a quandary about how to handle a delicate situation involving Mr. Gower, the pharmacist. Gower, distraught after learning that his son...
Hospitals and Social Media: Who’s Doing It Right?
Healthcare executives are fast learning that social media is more than just a bunch of silly sounding websites. (I mean, c’mon ... Plurk? Fotki?) More and more, hospitals and other healthcare providers are harnessing the powerful viral punch of social media to connect with patients, extend their brand and build goodwill...