There are countless consultants, companies and software tools that can help you navigate these waters, but it helps to have a reliable map and a good compass to avoid being led astray. The following tools are provided by the search engines themselves and are a great head start towards improving...
Qualified Leads for Less … Thanks to Social Media
Everyone needs more leads but marketers know all too well the associated costs in time, resources and capital. Thanks to social media, at least the challenge of cost is being reshaped. HubSpot has reported through their “State of Inbound Marketing” study that inbound generated leads have a 62% lower Cost-per-Lead...
Does Your Company Overtweet?
Online marketing professionals face the same dilemmas: How many times should you update your company’s Twitter status? Is there a winning formula that will guarantee more followers or a better return on the time invested in maintaining a corporate profile?The truth is, there is no magic formula for Twitter. When...