To Blog or Not to Blog?

Corporate blogs are rapidly becoming the new faces of business. But, unfortunately, they don’t get the respect that they deserve.Blogs, when used effectively, can play a powerful role in your company’s public relations and marketing strategy. Still, blogs may be the most overlooked tool in social marketing.  According to eMarketer,...

Let’s All Talk About It

In the aftermath of Super Bowl LXV, folks are still recounting, reviewing and replaying those thrilling … commercials. Which were the favorites at your Super Bowl party? How about the Monday-morning water cooler roundup? Which did you have to see again and again? If you were left craving more commercial...