“Believe none of what you hear and only half of what you see.” It’s a great rule to live by, and, it points out one of the main dangers inherent in market research, or research of any kind, really. Good research requires good filters and a high level of skepticism....
Don’t Forget Your A-B-Cs … or at least your A/Bs
Can’t sleep at night because you’ve got multivariate testing on the mind? I’ve got the site for you! OK, maybe that’s a bit extreme even for us marketers. But recently coming across www.whichtestwon.com was a refreshing surprise. Launched in June 2009, this site provides real-life A/B split test scenarios that...
Integrated SEO for Mid-Sized Businesses: All Aboard!
Gone are the days when Search Engine Optimization (SEO) fit neatly into an IT department’s purview. More recently, SEO was considered purely a marketing function and not relevant or influenced by any other department. Ignorance was bliss, wasn’t it? The truth is that effectively optimizing and promoting a website is...