These 5 tactics can help you win them back "Leakage" of referral cases to other organizations costs health systems millions of dollars every year – and bad referrals often inconvenience or endanger patients. In today's challenging economy, it's more urgent than ever to make sure you're doing everything you can...
LinkedIn Conversation Ads are Replacing InMail Ads
Here’s What That Means for Your Healthcare Marketing If you’ve ever used LinkedIn Sponsored InMail ads, you know these strategically targeted messages can be very effective for getting the attention of B2B healthcare audiences to generate referrals, recruit talent and build your brand. Unfortunately, LinkedIn is retiring that ad format....
Time to Give TikTok a Try?
Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...