Have you played around with Google’s new mobile filter, Perspectives? Better yet, have you even heard about it? This past weekend, Google began the rollout of its new Perspectives filter in mobile search results. The name says it all: When users make a search query, they’ll be presented with a...
Is Your Health System Leaking Physician Referrals?
These 5 tactics can help you win them back "Leakage" of referral cases to other organizations costs health systems millions of dollars every year – and bad referrals often inconvenience or endanger patients. In today's challenging economy, it's more urgent than ever to make sure you're doing everything you can...
LinkedIn Conversation Ads are Replacing InMail Ads
Here’s What That Means for Your Healthcare Marketing If you’ve ever used LinkedIn Sponsored InMail ads, you know these strategically targeted messages can be very effective for getting the attention of B2B healthcare audiences to generate referrals, recruit talent and build your brand. Unfortunately, LinkedIn is retiring that ad format....