Publishing new, relevant content on a regular basis is something that larger companies with big budgets can do with ease. For smaller healthcare organizations, however, that’s often not the case. Resources are much scarcer, and new content can often take a backseat. But new content doesn’t exactly have to be...
If You’re Not on Google, You Don’t Exist: The Value of Google My Business
Dr. Google is in the house! Or maybe not ... Healthcare practitioners often dismiss patients’ online research attempts, but 2015 statistics from Google show one in every 20 online searches targets health-related information. Another study shows physicians are more effective at delivering accurate diagnoses than apps, with a ratio of...
Designing Marketing Emails Best Practices
“If it ain’t broke, don’t fix it.” Remember that saying? It’s very relevant to email marketing, which gets a bad reputation these days thanks to the surplus of spam everyone experiences. For B2B companies, however, email remains an integral method of reaching prospective customers. It’s used to build relationships, gather...