The healthcare industry is vast, and its players are all competing for a share of the spotlight. With your competitors pumping out healthcare content left and right, it’s easy to become discouraged. After all, how will you be able to compete with the myriad of blogs, Facebook posts, videos and...
4 Sections Your Healthcare Website Needs
So you bought a domain for your healthcare organization – now what? If your website is just a homepage and a Contact Us section, your odds of getting traffic or conversions are practically nil. By adding search engine-optimized pages to your site, you increase the likelihood that someone stumbles upon...
Digital Healthcare Ads: Increasing Your Engagement
With consumers getting bombarded with content all day long, the barrier to entry for digital healthcare ads is high. If your creative does manage to cut through the noise, it still needs to compel a prospect to click or take another action. The reality is that there’s no one-size-fits-all strategy...