What's Working in e-Mail Marketing When it comes to email marketing, the numbers don’t lie. An eye-opening report took a look at 1,800 global email marketers across 15 major industry segments. CEOs, marketing directors, owners and digital marketing heads were surveyed on their use of tracking, targeting and subject-line testing...
Healthcare Marketing: Tips for Effective Health Literate Communication
Want Happier Patients and a Healthier Bottom Line? Try these 6 tips for clearer communication. Laughing (and groaning) at horribly complicated health-related TV commercials is one of my favorite pastimes. You know the ones … EARNEST DOCTOR IN LAB COAT: Our multidisciplinary clinical oncology committee considers the optimal combination of...
Marketing Strategy: Stay Focused, Grasshopper
Developing a successful marketing strategy Let’s face it. Healthcare marketing has become complicated. Very complicated. With so many competing pressures, it’s easy to get off track. Consider this conversation — or some version of it — that you’ve probably had with an internal stakeholder: Dr. Trickle, Chief of Urology: We...