Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...
Is Your Tracking Technology Breaking the Latest HIPAA Rules?
In an era of ever-evolving technology, it’s critical for health care organizations to stay ahead of the curve. Tracking technologies can help providers and practices streamline processes and better market to – and meet -- patient needs. But while such technologies can be helpful, they could also be running afoul...
Master Class: The Power of Influencer Marketing in Healthcare
If you want to leverage the power of influencer marketing but don’t know where to start, you’ve come to the right place. This course, as presented by Wax during American Hospital Association’s SHSMD Online Certificate Series, is designed to provide you with a basic understanding of influencer marketing for healthcare,...