In today’s competitive healthcare landscape, being invisible is not an option. If your healthcare brand isn’t standing out, you’re missing out on key growth opportunities—whether it’s attracting new patients or gaining the trust of payors and partners.In a world where trust is increasingly scarce, the healthcare industry is no exception....
Branding for Happier Employees
In Monigle's recent Humanizing Brand Experience study, caring staff was the No. 1 factor for patients when trusting a healthcare organization. So how can we impact the way that staff feels about their place of employment? Start by dedicating more efforts to improving your internal brand experience. In the constantly...
Has Your Healthcare Organization Outgrown its Brand?
Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...