No matter who you are or where you live, in a typical year we’ll spend countless hours waiting. From stopping in rush-hour traffic to standing in line to waiting for a spouse, friend or colleague to being kept on hold … the list is endless. This much is known: being...
New generation of hospital marketing — baby boomers out, web generation in
When you use your hospital website to recruit physicians, consider asking what draws patients to choose your hospital.In a recent Wax Custom Communications survey on community hospitals,41 percent of respondents said their most important consideration when choosing a hospital is its reputation and physician accreditation. If the physicians are among...