When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media. While all of these avenues have the potential to get you new prospects, there’s only one way to find out if they’re working for you:...
Humor: An Underused Tool in Healthcare Marketing
The world of healthcare can be a very serious and delicate topic for discussion. Sharing positive messages with your audiences is fine and dandy, but your competition is probably doing the same. Don’t get lost in the crowd. One “out-of-the-box” idea to make your facility stand out is the use...
Your Guide to Writing Better Blog Headlines
Getting traffic to your healthcare blog can be a challenge. With so much content out there, you need to put up a good fight for people’s attention. As a result, your blog’s headline is one of the most important elements of a post. If you have a horrible blog title,...