Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can help position your hospital as a thought leader and it can also help demonstrate your expertise.Blogging is also great for...
Your Employees Are Your Best Brand Ambassadors
According to a recent LinkedIn survey, 54 percent of engaged employees read content by their company through social media portals. In addition, 40 percent cite their company’s social media communication as their top source for staying informed on important company news.As Facebook’s organic reach diminishes and Twitter still struggles to...
Other Ways to Create Engaging Content for your Hospital
It’s hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content.Blogging, email marketing and social media are great ways to brand your healthcare facility. But to stand out from the crowd...