You may or not be aware, but Google recently launched a tool called Google My Business that allows businesses to easily manage different Google applications (Maps, Adwords, Google Plus, etc) from one dashboard. A potential patient can now get information about your facility no matter what device or service they...
Tips to Help Your Hospital Succeed On Twitter
If used property, Twitter can be an extremely useful social media platform for a healthcare facility. From showcasing brain surgery to showing the effectiveness of disaster-response planning Boston Marathon Bombing, Twitter has a lot of potential benefits. To be used as an effective communication tool there are some best practices...
A Profitable Match: Healthcare and Relationship Marketing
For a healthcare facility to be successful and profitable, relationship marketing is essential! Unlike mass-marketing type efforts in print or TV, relationship marketing is designed to develop strong connections with potential patients by providing them with information directly suited to meet their needs and interests. This type of marketing is...