To show there’s no shortage of creative ideas, the folks at Kraft are beta testing a new version of one of their signature products delivered in a whole new way. Being a doting dad to two boys under the age of five, I’ve come to fully appreciate the advances Kraft...
Transparency in Healthcare: Reality Not a Fad
Consumers are already seeing a vast increase in the amount of publicly shared data from hospitals about quality scores and programs that weren’t offered previously. Importantly, thus far it has been all about doing the right thing and creating a culture of public safety.
Facebook Page “Fans” as Good as Gold
Fifteen years ago the message went out: For your company to be competitive in its marketplace, you need to have a website. Like the mad rush to seek gold in the Klondike at the turn of the 19th century, corporations scurried to explore uncharted territory. Repeatedly, this was done with...