LinkedIn is the world’s largest professional network. You already know that. More than 433 million people use it to connect — whether it’s finding a job, finding new prospects or building their professional network. But, here’s the thing: The same things that makes LinkedIn such a powerful personal networking tool...
Is Your AE Showing You the Love? 6 Surefire Ways to Tell
Actually, sometimes it’s tough love. As an account director at an award-winning healthcare marketing agency, I dish out plenty of it. I’m the one who tells creative that the edgy campaign they’ve just developed is still a little off target. When the art director and copywriter do get it dialed...
Why You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your audience – if they even see the email at all. Enter drip marketing. A drip email marketing campaign...