High-converting lead generation is the Holy Grail of healthcare marketing. Tons of time, energy and marketing budget goes into finding qualified prospects to fill those beds and procedure slots. Yet, many healthcare marketers fall prey to a faulty, “set-it-and-forget-it” mindset. They assume that once the Google AdWords are bought and...
Multicultural Marketing That Works: Transcending Cultural Barriers
You’ve seen the carefully curated (and often awkward) ads like the one above. There’s usually one blond Aryan giant with piercing blue eyes. One light brown person who might be Latin American. Maybe a beautiful redhead with freckles that look drawn on with a Sharpie standing with her arm around...
How to Do Content Marketing Right
It wasn’t all that long ago that the concept of “content” as we know it today was practically nonexistent. The internet era was dawning, and we still had the contents of a box … but not the web content of a digital marketing plan. Fast forward a bit, and now...