You know that old saying “A picture is worth a thousand words”? Apparently, “moving pictures” are worth a million in the world of digital marketing. According to a recent analysis by technology giant Cisco, roughly 80 percent of global consumer Internet traffic will come from video by 2018. That’s a...
Wax Custom Communications Featured WRITTENT.com
Is there anything better than a real-life content marketing success story?I didn’t think so! While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple.What if you’re...
You Won! Now What? Make the Most of Your Next Award
If you’ve ever been to the midway at a state fair, you’ve heard the cry. “EVERYONE’S A WINNER!” When I look at hospital marketing, I often hear that in my head. It seems like every billboard and press release touts some new award, many of which I‘ve never even heard...