With the recent growth of Facebook Live and other live-streaming platforms, video has quickly overtaken our social media feeds and phone screens. Text and photos are great, but they can’t compare to watching a live seminar, a concert or even a cute cat video unfold. Adding video to your organization’s...
Show & Tell: Use Video to Drive Traffic and Build Your Brand
You know that old saying “A picture is worth a thousand words”? Apparently, “moving pictures” are worth a million in the world of digital marketing. According to a recent analysis by technology giant Cisco, roughly 80 percent of global consumer Internet traffic will come from video by 2018. That’s a...
The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become some very powerful marketing information.Facebook is well aware of that fact – that’s why they are now using that data...