We spend a lot of time focusing on marketing to external audiences, but internal marketing is just as important to your organization. Your organization is only as strong as its weakest link, so it’s in everyone’s best interest to increase employee engagement and satisfaction. May is the perfect opportunity to...
Your About Us Page: More Than a Placeholder
The About Us section is one of the most visited pages on a business’s website. If you don’t believe it, check out your Google Analytics account and see for yourself. Odds are that it’s pretty close to the top in terms of traffic. With that said, you should put a...
Custom Publishing: Take Control of Your Brand
Communication with patients and potential patients is key to any healthcare facility’s success; it’s essential for branding and other marketing purposes. But unlike other industries – like retail and automotive – hard-hitting advertising doesn’t translate well in the world of medicine.In healthcare, marketing revolves around passion and realization. One very...