When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized....
Event Marketing: Interactive Ways to Boost Attendance
In the past, a healthcare facility would promote events with a flyer on a bulletin board, word of mouth and maybe a local newspaper ad. Basically, you’d hope one of these things would stick and people showed up.Now with the help of social media and mobile devices, it’s easier to...
Cause Marketing: Autism Awareness Month
April is Autism Awareness Month, and it’s a prime opportunity for healthcare providers and facilities to shed light on this condition that affects 1 in 68 children. A successful “cause marketing” campaign can increase awareness of Autism Spectrum Disorder (ASD) and bring about positive change in the community and beyond....