Building and maintaining an email list is only half the email marketing battle. The other half is figuring out how to get maximum return on investment. If you’re sending out a one-size-fits-all message to your client or prospect list, you may be doing your organization more harm than good. The...
Why You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your audience – if they even see the email at all. Enter drip marketing. A drip email marketing campaign...
“Read This Article Now” 5 Signs of a Blockbuster Call to Action
Calls to action are all about creating, well … action. As you walk prospective patients down the path of conversion, your call to action (CTA) should actively tell them what to do next. That might be picking up the phone to schedule an appointment or “clicking here” to sign up...