If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
Digital Marketing vs. Traditional Marketing: The Constant Battle
Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...
New Life in Old Media: What’s Working in e-Mail Marketing
What's Working in e-Mail Marketing When it comes to email marketing, the numbers don’t lie. An eye-opening report took a look at 1,800 global email marketers across 15 major industry segments. CEOs, marketing directors, owners and digital marketing heads were surveyed on their use of tracking, targeting and subject-line testing...