Johnny Depp has worked hard to develop his “bad boy” reputation. But what works in Hollywood doesn’t have quite the same punch in business, and especially not in healthcare. With 91 percent of people trusting what they read in search engine results[1], building a solid online reputation for your healthcare...

Surveys can provide vital insights about your audience. There's just one problem: getting people to fill them out. Surveys require that someone take the time to fill them out honestly and in a timely fashion. In this always-on world, that’s asking a lot. Still, there are ways to optimize your...

As marketers, it’s easy to get focused on metrics that seem a lot more important than they really are. In this case, we’re talking about likes. Whether you’re managing a Facebook, Twitter, Instagram or other social media account, likes (or the platform’s equivalent) are always a welcome sight. But they...