The fact is that every marketer hopes that his or her next campaign goes viral. For some companies, all it takes is for one piece of content to go viral and then they’re the talk of the town. Nine times out of 10, though, that doesn’t happen. Your campaigns may...
Do I Need to Be on _______?: A Social Media Guide
Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you should really be saying: “Should my organization pursue this?” Just because a new channel is getting its 15 minutes of...
Digital Healthcare Ads: Increasing Your Engagement
With consumers getting bombarded with content all day long, the barrier to entry for digital healthcare ads is high. If your creative does manage to cut through the noise, it still needs to compel a prospect to click or take another action. The reality is that there’s no one-size-fits-all strategy...