Quick quiz time! Fill in the blanks.The UPS slogan: "What can _____ do for you?"Computer giant IBM, also known as Big _____.Target's bullseye logo is ____.My favorite gift box is Tiffany ___.The answers: (more…)
When the picture tells the story
Not only is the right picture worth the proverbial 1,000 words, sometimes it's the very best way to render complex, tedious or even mundane messages and get them noticed and, most important, understood. There's a terrific example of that at tipstrategies.com, the website of an economic development consulting firm in Austin, Texas....
Air New Zealand campaign reveals … cleverness
Air New Zealand's bare campaign reveals ... cleverness.