When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized....
Event Marketing: Interactive Ways to Boost Attendance
In the past, a healthcare facility would promote events with a flyer on a bulletin board, word of mouth and maybe a local newspaper ad. Basically, you’d hope one of these things would stick and people showed up.Now with the help of social media and mobile devices, it’s easier to...
3 Quick Ways to Boost Your Hospital’s Social Media Strategy
As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in healthcare. Social media is a long-term bet, and you need time to really build out your efforts. Nevertheless, there are...