Most people believe what their peers say online about other businesses. According to a Nielsen survey, about 70 percent of consumers “completely” or “somewhat” trust consumer opinions posted online. That makes it the second most-trusted form of advertising, only behind direct recommendations from friends and family.
In Healthcare, Direct Mail Isn’t Dead
Direct mail in healthcare can still be a beneficial medium, according to a recent study directed towards patients at the Heartland International Health Center (HIHC), which provides primary care to low-income, uninsured people.
Local Directory Optimization Can Mean More Patients in Your Beds
Just like any other local business, a community hospital targets people in a local area. But if you’re in an area with a lot of competition, the difference between a potential patient visiting your hospital or your competition can come down to local directory optimization.