How to Take Great Smartphone Photos for Social Media

The most effective social media content is real-time content (or very close to real time). We don’t always have a digital camera on us to capture great photos or videos, though. Most of us, however, do have smartphones.Today, all smartphones make it very simple to take photos or video and...

How Healthcare Marketers Can Maximize Twitter’s New Features

Twitter is no stranger to healthcare. It’s been used in healthcare communications for everything from live tweeting brain surgery to getting alerts from health-related government agencies.Like other social media platforms, Twitter is evolving and becoming even more user friendly. Here are two new Twitter features that a healthcare facility can...

Add Interactivity to Your YouTube Channel: Annotate!

More than 1 billion unique users view the over 6 billion hours of video streaming each month on top video portal YouTube — and it’s not all fun and games! Serious businesses like hospitals have leveraged the channel to distribute non-static content enhancing brand reach and personality by targeting everyday...