When you think about social media, the first networks that probably come to mind are the usual suspects: Facebook, Twitter and YouTube. Don’t underestimate Pinterest, though! Pinterest users have the strongest representation of the healthcare decision-maker demographic – its users are young (ages 25-34), female (80 percent), middle class (only...
Use Self-Publishing to Promote Your Brand
Social media, blogging and white papers are all fantastic ways to create content to brand your hospital or healthcare facility, but they’re all a bit … predictable. Your competitors are most likely doing just that as we speak. So how do you differentiate yourself from the rest so you can...
How to Convert More Customers Using Psychology
Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. Don’t let your viewers down: Create a memorable and engaging...