In the melting pot that is the United States, different languages are common in many areas. In some parts of the country, you can’t rely on English as the sole language when marketing your business. If you do, you risk losing out on potential business. That philosophy applies to building...
Boosting Web Usability and SEO for Healthcare Websites
A website is a very powerful part of a company’s brand these days. It tells and paints a picture of what your company represents and how it wants to be portrayed. If your website is broken and its content outdated, it leaves an unmistakable impression that your company is the...
Does your community really understand your organization’s messaging? (Part 2)
Health literacy is defined in Health People 2010 as: “The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” How do you know if your readers and their families have the necessary skills to understand symptoms,...