There’s plenty of buzz that Twitter is considering introducing brand pages similar to those found on Facebook. According to the story, reported in the UK-based Marketing, brand pages would serve as a marketing tool for advertisers, creating a new source of revenue for Twitter. The push for this new revenue...
Balancing Your Digital Portfolio
Digital publishing means new and innovative ways of delivering content to an audience, and here at Wax it’s a concept we embrace. Print still provides an effective balance to any publishing/marketing portfolio. But it’s a wired world now and companies must be willing to change with the times. If your...
How Can Doctors Blog? Just Like This
Parents just want to do what is right, believes practicing pediatrician Dr. Wendy Swanson. In her blog, SeattleMamaDoc, Swanson, the mother of two young boys, says she aims to help parents do what's right by deciphering medical news and sharing helpful methods she's learned in her career.To Swanson, blogging is...