A number of professionals say they’re confused about the benefits of being on Facebook versus LinkedIn. To those of us in sales and marketing, this might seem funny. But even I have to admit I was originally skeptical to the value in having both. After all, a lot of my...
XXX-rated OOOs: Why proofreading really matters
Big, big oops: Boxes of NFL player Chad Ochocinco's cereal are being taken off the shelves because a toll-free phone number directs callers to a sex line, not the children's charity it's supposed to reach. According to the story in the Cincinnati Enquirer, the package explains that a portion of the proceeds...
Does Twitter even matter?
It sure does. Social media expert David Griner (@Griner) gives some good reasons here, but it's reason no. 4 — “It’s an ideal forum for businesses to talk to customers” — that really drives home the message. Citing the study that Twitter followers are most brand-responsive, Griner points out how easy...