Calls to action are all about creating, well … action. As you walk prospective patients down the path of conversion, your call to action (CTA) should actively tell them what to do next. That might be picking up the phone to schedule an appointment or “clicking here” to sign up...
Using Behavioral Economics to Improve Health
It’s strange but true. People act irrationally – even against their own best interests sometimes. And even when it comes to their health. Understanding this tendency, and taking steps to reduce its effects, can give healthcare organizations a leg-up when it’s time to help patients transition to new care situations...
Content Distribution: The Keys to Maximizing Your Organization’s Reach
If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...