Content marketers often feel pulled in a million different directions, pondering which initiative to focus time and money on. In fact, according to our Content Marketing Tactics & Technology Survey, the top two concerns of content marketers are budget limitations and lack of resources. (more…)
Storytime: Tips For Getting and Using Testimonials
Marketing is all about making your organization stand out from the crowd. While you can tout your laurels on your own marketing materials, nothing is as powerful as getting other people to share their positive opinions about your company and services. Testimonials are a proven way to market your organization...
The Power of Predictive Marketing
The truth has finally come out — crystal balls don’t work and fortune tellers can’t tell the future. Just ask convicted storefront psychic Celia Mitchell. After years of fleecing customers in Manhattan, she was convicted of grand larceny. During a hearing, she was asked point blank whether the psychic business...