Hospital marketers are being pushed hard these days. The message from the C-suite is increasingly, “We need to build our brand! But we need to see patient volume increase too!” To be clear, healthcare marketers are absolutely tasked with building brand awareness. The healthcare space is more competitive than ever...
5 Research Tools Every Healthcare Marketer Needs
Research is critical to successful marketing, healthcare or otherwise. Does your audience see you as an authority in healthcare? Is your content connecting with consumers? In order to answer “yes” to these questions, you need to know your prospects inside and out. And that requires research. Fortunately, there are a...
Why You Should Be Blogging
The word “blog” has been a buzzword for years. Many use it as a noun, and others as a verb. No matter how you use the term, though, one thing is for sure: a blog is essential for any business in 2016. Here are just a few reasons why blogging...