Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers, could simply target women between the ages of 35 and 64, who have traditionally been the primary decision maker. Consumer engagement through digital media now requires us to think beyond demographics to understand the lifestyle...
How to Make Your Blogs Go Viral
The internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other content fall to the wayside? Is there a special algorithm involved? The bad news is...
Understanding The Differences Between A/B and Multivariate Testing
Should your call-to-action Make An Appointment button be on the top of your page or the bottom? Should it be positioned on the left side of the screen or the right side? In the world of marketing, testing can help determine best practices through hard data. In the past, marketers...