Video has become a very popular medium in the world of digital marketing, and you’d be foolish not to use it to your advantage. From YouTube to Facebook and Instagram, there are a lot of potential avenues to create and publish great content for your healthcare facility.Twitter, in particular, has...
The 3 Secrets to Making Your Blog Stand Out
According to a Pew Research study, 72 percent of adult Internet users look for health information online, making medical-related inquiries among the most popular searches on the web.With that being said, there is a lot of medical-related content out in the digital world, especially in blogs. So how can a...
Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s attention and get that individual to perform an action. These buttons usually contain text that explains to the user what action he or she will be performing.On general websites, the most common CTA buttons tend to be “Buy...