Leveraging Beacons to Improve Patient Experience

Have you ever walked into a busy healthcare facility and not know where to go or what to do? This inconvenience may be a thing of the past with the help of beacon technology.Beacons are a type of a low-cost, micro-location-based technology that uses Bluetooth low energy (BLE 4.0) for...

Make Your Blog Your Brand’s Patient Ed HQ

No matter what you’ve heard, content isn't that monarchical creature known as the king — it’s more like your brand’s best friend.  It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a recognizable entity that people talk about.  And yet of all...